In the US alone, YouTube made $4.96 billion in net advertising revenues in 2019 and is estimated to make $5.47 billion in 2020 (Statista).Nearly half of marketers (48%) are investing in YouTube advertising and 62% plan to increase their YouTube ad spend (Hanapin).90% of people say they discover new brands and products on YouTube (Thinkwithgoogle).We’re not quite sure what question the other 20% of marketers were answering with an audience that effectively makes up 25% of the entire world’s population, you’d be hard-pressed to find a more effective video marketing platform.Īnd this bears out when you take a look at YouTube statistics. That’s why 80% of marketers consider YouTube to be the most effective video marketing platform (GO Globe, 2019). YouTube is the second most popular website on the internet, bringing in more than 2 billion users worldwide (Statista, 2019). But with Cisco predicting that 82% of global internet traffic will come from video streaming and downloads by 2022, can you really afford to ignore YouTube advertising? Why? Because video is viewed as complicated and expensive. Many marketers turn to Google Ads and avoid YouTube Ads. So, why aren’t you using YouTube advertising? Plus, it drives conversions like nobody’s business. Video combines visuals, sounds, and effects to give viewers a full picture of your offer in a way that static images or text just can’t. If you’re not using YouTube advertising to leverage the platform’s reach, you’re missing out. And YouTube is far and away the most popular way to consume videos online. But, at this point, video marketing isn’t a trend-it’s a requirement. Year after year, marketing predictions tell us that video marketing is a trend to watch.
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